UNOFFICIAL GOALS
Cerveza Aguila
DAVID The Agency
Colombian players are extraordinary, and their goals are celebrated worldwide. Unfortunately, Colombian fans don't get to enjoy them often. With an average of 16.8 missed goals per game, Colombia has one of the lowest goal-scoring leagues in South America, a disappointing reality for fans. As the iconic sponsor of football in Colombia, Aguila had to take action. The brand created goal-shaped mats with motion sensors and placed them next to the goal posts, transforming a static medium into an exciting promotion.Now, every time a player missed a goal, fans scored a beer. Each unofficial goal triggered a real-time promotion redeemable at stadiums, during TV and radio broadcasts, in sports bars, and through e-commerce.
AWARDS & RECOGNITIONS
CANNES LIONS 2023
BRONZE - Outdoor. Ambient & Experiential. Live Advertising and Events.
SHORTLIST - Direct. Culture & Context. Local Brand.
SHORTLIST - Brand Experience & Activation. Excellence in Brand Experience. Live Brand Experience or Activation
SHORTLIST - Brand Experience & Activation. Culture & context. Local Brand.
D&AD 2024
WOOD PENCIL - Experiential. B2C Activations.
WOOD PENCIL - Commerce. Live.
SHORTLIST - Commerce. Promotion.
SHORTLIST - Direct. Events.
CLIO AWARDS 2024
GOLD - Experience & Activation. Events.
SILVER - Experience & Activation. Special Build.
SILVER - Branded entertainment & Content. Experience / Activation.
SILVER - Out of Home. Ambient.
SILVER - Out of Home. Interactive / Experiential.
BRONZE - Media. Experience /Activation.
BRONZE - Media. Out of Home.
THE ONE SHOW 2024
SILVER - Direct Marketing. Commerce.
BRONZE - Experiential & Immersive. In Person Events.
MERIT - Experiential & Immersive. Use of Media.
MERIT - Experiential & Immersive. Commerce.
MERIT - Direct Marketing. In Person Events.
MERIT - Out of Home. Experiential & Immersive.
MERIT - Out of Home. Use of Media.
MERIT - Brand Entertainment. Commerce.
FESTIVAL EL DORADO 2023
GOLD - Creative Effectiveness.
FESTIVAL EL DORADO 2023
GRAND PRIX - Entertainment for Sports. Live Events.
GRAND PRIX - Brand Experience & Activations. Sponsorship and Brand Partnership.
GOLD - Entertainment for Sports. Sponsorship and Brand Partnership.
GOLD - Outdoor. Consumer Goods.
GOLD - Outdoor. Creative Use of Billboards.
GOLD - Outdoor. Live Events.
SILVER - Media. Best Use of Ambient.
SILVER - Media. Best Use of Events.
SILVER - Direct. Real Time Data.
SILVER - Brand Experience & Activation. Live Activation or Brand Experience.
EFFIE LATAM 2023
GOLD - Promotional Marketing.
SHORTLIST - Best Media Idea.