THE MOST WANTED PORTRAIT

Alcaldía de Soacha 

Sancho BBDO

Soacha, Colombia's largest municipality, is one of the most dangerous places in the country, with over 164 crimes reported every day. Although the police do what they can and the security budget is among the highest in the country, unbelievably, spoken portraits are still handmade in 2021, resulting in crude sketches that often become memes on social media. How can the mayor of Soacha increase the number of complaints and thus reduce crime in the municipality? By using low-cost technology with high levels of avatar customization: video games.