PROMOS DE BARRIO
Cerveza Poker
DAVID The Agency
Colombia is a very diverse country and people's behaviours easily change from one neighbourhood to another. This means that a nationwide promotion does not work to connect with all Colombians, which is why shopkeepers prefer to create their own hand-made promotions rather than using the branded assets we share with them. But if they know better than we do which promotions work best for them, then we should make them part of our team and allow them to create their own posters with our brand assets. By personalising the experience we are not only helping them to increase sales for their business, but we also have real time data about the best performing promotions in the country.
AWARDS & RECOGNITIONS
CANNES LIONS 2023
SHORTLIST - Creative Commerce. Business to Business.
LIA AWARDS 2023
GOLD - Creativity in Business to Business.
CLIO AWARDS 2024
SILVER - Creative Commerce. Acquisition & Retention.
BRONZE - Creativity Business Transformation. Operations.
BRONZE - Digital / Mobile. Website.
SHORTLIST - Creative Commerce. Specific Audience.
EL SOL FESTIVAL 2024
SILVER - Digital & Mobile. Best Use of Community and User Generation Content.
BRONZE - Brand Experience & Activation. Loyalty, Cross-selling and Upselling.
SHORTLIST - Brand Experience & Activation. Innovation.
FESTIVAL EL DORADO 2023
GRAND PRIX - Creative Commerce. Business to Business.
GRAND PRIX - Creative Business Transformation. Marketing Technology.
GOLD - Digital & Mobile. Mobile.
GOLD - Direct. Mobile.
GOLD - Media. Best Use of Platforms.
SILVER - Creative Commerce. Website.
SILVER - Media. Best Use of Ambient.
BRONZE - Brand Experience & Activation. Business to Business.
EFFIE AWARDS 2023
BRONZE - Low budget. Col.
BRONZE - Omnichanel Shopper Solution. Col.
BRONZE - Performance Marketing. Col.