Since the premiere of the Barbie movie, numerous brands have jumped on the trend of using pink to capture the attention of fans. However, amidst all the pink, we noticed a glaring omission in Barbie's wardrobe: she was missing the most iconic accessory of all—the Burger King crown. As a brand known for its bold and playful approach, we saw an opportunity to inject some fun and irreverence into the Barbie craze by partnering with the iconic doll and introducing the Burger King crown as a must-have accessory. This unexpected twist not only garnered attention but also aligned perfectly with our brand's personality, setting us apart from the competition and sparking conversations among fans and consumers alike.