Men do not usually perform self-exams to detect testicular cancer. However, when another man gets hit in the testicles, it instinctively prompts all men to check their own ones, even before feeling any pain. Capitalizing on this instinctive reaction, we launched a campaign featuring videos designed to trigger this immediate self-check response. These videos aim to encourage men to perform regular self-examinations by leveraging a natural reflex, thereby promoting early detection of testicular cancer in a way that resonates on a personal and instinctive level.