Unofficial
Goals
With an average of 16.8 missed goals per game, Colombia has one of the least goal scoring leagues in South America. A sad fact that takes away the joy from fans. So, as an iconic sponsor, Aguila created goal-shaped mats and placed them next to the goal posts. This way every time a player missed a goal, fans scored a beer discount.
It's part
of the game
A bloody nose is brave. A scraped knee is tough. But period blood? Still a source of shame. We tackled the double standard by reframing period stains as just another part of the game—challenging the stigma with bold visuals, real athletes, and one powerful symbol. Because every stain should be part of the game.
You Can
Deliver Better
9 out of 10 people in the U.S. have experienced a fast food delivery fail. The only way they’ve found to vent their frustration? Posting it online. So we turned those ugly images into a tasty opportunity — using real user-generated disasters to highlight a better way to end your meals. So, we flipped the narrative, showing that when food fails to deliver, there’s always a better option in your own kitchen. Because with the right ingredients and a little effort, You Can Deliver Better.
The Most
Wanted
Portrait
In Soacha, Colombia's largest municipality, more than 164 crimes occur every day and, although the police do what they can, the spoken portraits are still handmade in 2021. However, we found a low-cost technology with high levels of customization: video games.
Pomos
de barrio
Colombia is a very diverse country and people's behaviours easily change from one neighbourhood to another. This means that a nationwide promotion does not work to connect with all Colombians. That's why shopkeepers prefer to create their own hand-made promotions rather than using the branded assets we share. If they know better than we do, then we should make them part of our team and allow them to create their own posters with our brand assets.
#UnlockYour
GreenFlag
In a world full of red flags, cooking became the ultimate green flag. Together with Tinder, we helped over 35 million young singles stand out on dating apps just by adding “cooking” as an interest. Activated in 23 countries and 10 languages, the campaign turned a cultural insight into a global movement—positioning Knorr as a relevant brand for a new generation, both in the kitchen and in love.
The
Autograph
After the success of Autograph with Saka, we returned with another emotional story, this time to launch the new Omo Lavagem Perfeita in Brazil. We created a touching three-minute film starring Brazilian football icon Vinícius Jr. The story follows a young fan who treasures a yellow shirt signed by his idol. But when the shirt is accidentally washed, Omo’s powerful stain-removal becomes the unexpected villain erasing not just dirt, but a memory he desperately wanted to keep.
Blancox
Unisex
A genderless trend is growing in various industries, including fashion, personal care, and sports. Now, it's time for that trend to reach cleaning products, teaching Colombians that home cleaning tasks are not just for women. Blancox Unisex are the first cleaning products that explicitly say they don't belong to any gender. A simple redesign of our packaging, adding the word "unisex" to promote gender equality.
The Flip
50% of women give up on a professional sports career without even trying. 25% continue to strive for that dream. But only 8% succeed. Coincidentally, our logo is a direct mirror of this statistic. So we flip the logo around to turn the problem on its head and bust the most important statistic: girls achieving a professional sports career.
Politically
Incorrect
During the 2022 presidential elections in Colombia, everyone was talking about the candidates' ridiculous investment in billboards. However, none of these promises reassured Colombians about the most important thing: their savings. Using the same media, we warned people and showed them that the best alternative to face the change of government was changing currency.
Check
them before
it hurts
Did you know that human empathy allows humans to feel each other's pain, which is why men check their balls when someone else hits them. We took advantage of this to create a campaign that seeks to educate Colombian men about the importance of preventing testicular cancer before it hurts.
Move your money,
not yourself
The characters on the Colombian banknotes are standing. But now they can rest easy because thanks to Transfiya, Colombians can move their money without moving from where they are.
Friend
Years Theory
Let's be honest, friends change over the years and there are two reasons why they do it: time and space. When you grow up, you don't have enough time to share the same space with your friends. Variables that make you live in two parallel dimensions. That's why we created ''Friends Years Theory''. that helps you to make up the lost time with your friends. Because here or anywhere in the universe time can change friends, but not friendship.
Barbie
Crown
Since the Barbie movie premier, many brands began to use pink to attract the attention of fans. But we noticed that her wardrobe was missing the most important piece: a Burger King crown.
Friendship
Predictions
In 1929, three friends carefully selected the perfect ingredients to create Poker, a beer with a perfect two-finger foam to preserve its unique flavour. That recipe has remained unchanged for 95 years. And while we cannot predict the future with certainty, we can assure Colombians that our unique taste will remain exactly the same for many years.